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Spitfire x Vans collaboration rekindles the flame

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  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’. 

The focus is on the shoes which are self-proclaimed as “the most reliable performance footwear for skateboarders around the world”, with a small look into a few clothing pieces. 

The blend of classic design and modern skateboarding technology, puts focus on performance.  Backed by Vans team riders’ John Cardiel and Daan Van Der Lin, the cleats come in the Ultra- range Pro, Slip-on Pro and Style 112 Pro versions.

These items within the collaboration come in suede, textile uppers and signature colourways coupling vans “Old Skool steez” with performance.

Vans and Spitfires distinctive motifs of swirl prints, flameheads and checkers are prevalent in every piece.

The Vans x Spitfire Pack is available in November from Vans Concept stores, Vans.com.au and select Vans Pro Skate wholesalers.

Vans headquarters continue to fire in the retail space as annual revenue climbed 6 percent to $2.3 billion in 2016. Surpassing North face, Vans are now the fastest and largest brand for parent VF Corporation.

VF Corporation has also recently purchased New Zealand brand, IceBreaker. Adding to its impressive list of owned brands.

Vans continue its state of polygamy after years of collaborating with multiple fashion and skateboarding giants; including COMME des GARÇONS, Supreme and WTAPS. Recently its Thrasher co-lab in May gathered plenty of hype amongst skate fanatics and its new marriage with Spitfire isn’t dissimilar.

The 51 year old company is yet to reach its midlife crisis and it’s a matter of who’s next in this mighty time of collaboration.

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April Fools' Day: Retailers weigh in on the trickery

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  • April 3, 2018
  • StopPress Team
April Fools' Day: Retailers weigh in on the trickery

April Fools' Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We look at the contentious day of false advertising, crooked campaign strategies and playful product launches.

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Vans collaborates with Rains

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  • March 6, 2018
Vans collaborates with Rains

Vans shoes is no stranger to using collaborations to keep itself in the forefront of consumers’ minds, the shoe brand has announced its latest partnership with Copenhagen–based outerwear brand, Rains.

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'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

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  • March 1, 2018
  • Harriet Keown
'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely that any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head Trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.

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Lewis Road Creamery in mint condition

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  • March 1, 2018
Lewis Road Creamery in mint condition

Lewis Road creamery have released their latest limited edition flavour. Chocolate-mint is the next item on the list for the popular dairy distributor.

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Embrace the retail apocalypse with American Mall

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  • February 22, 2018
  • Sarah Dunn
Embrace the retail apocalypse with American Mall

US business media site Bloomberg has created a tongue-in-cheek game which puts players in the position of managing a rat-infested, failing mall, complete with imaginatively-named chain stores.

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Retailers handle the Valentines Day rush

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  • February 19, 2018
  • Courtney Devereux
Retailers handle the Valentines Day rush

Love was in the air this Valentine's as Neilsen analytics reported a large jump in Valentine's themes spending. We talked to retailers Hello and Cookie and Eden Flowers about the increase in business on the most loved-up day of the year.

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