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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

Suited for each other as Japanese powerhouses, the two brands are an ideal mix to celebrate the labels 30 anniversary. The sneakers themselves have been brought to life in five different brands, four of which are modelled off the Asahi designs. The last is based around traditional Japanese housing and features a lighter pallet of tan and taupe with contrasting black laces.

Although the designs are based of the beer designs the shoes themselves are noticeably Asics, with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging.

There are only 30 shoes available in the world, and no doubt that that limited stock will create more demand for the style. The shoes are not on general sale, but there is one five-piece collection comprising every style available to bid for until 24 November via Trade Me. Bidding for the five pairs have already surpassed $800.

All proceeds will go to New Zealand Red Cross.

Jade Clark, Marketing Manager for Asahi NZ, says the company is thrilled with the results of the collaboration.

“The collection is the perfect marriage of these iconic Japanese brands, and they’ve created something that captures both of their unique aesthetics. The collaboration is an amazing celebration and exhibition of Asahi Super Dry’s 30 standout years in business.”

Asahi and Asics Tiger share a mutual heritage and synergy that has lent itself to the creative process and development of the sneaker collection. Both brands observe the Japanese practice of “kaizen” or continuous improvement in their business approach, proving themselves to be innovators, perfectionists and household names in their respective fields.

 The Asahi x Asics sneaker collection is exclusive to New Zealand, giving local sneakerheads, fashion enthusiasts and Asahi-drinkers the chance to add a pair of the limited-edition sneakers to their collection following the launch event on November 10.

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The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

  • Checkout
  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness.

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The new Apple Mac is out, good thing I have a spare 35k to spend

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  • June 5, 2019
  • Courtney Devereux
The new Apple Mac is out, good thing I have a spare 35k to spend

Apple’s products likely lead the way in design, but the point they seem to get across each release is that they also lead the way in price.

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

  • Checkout
  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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