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KFC retail scheme adds cassette tapes to the mix

  • Checkout
  • October 5, 2017
  • StopPress Team
KFC retail scheme adds cassette tapes to the mix

KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.

Although modern GPS systems are easier to use, the fast-food chain wanted to bring back the charming cassette tape. The only thing is, you need to begin in KFC's hometown, Louisville, Kentucky and be wanting to go to KFC's iconic Big Chicken restaurant in Marietta.

The cassette tape plays back the voice of Col. Sanders giving overly-detailed directions and rambling tangents as well as a few singalongs to his favourite road trip songs.

Those willing to follow along will find themselves on a picturesque drive through the part of the country responsible for the flavours Georgia Gold Honey Mustard BBQ and Nashville Hot.

They'll also make pit stops at cultural experiences in Kentucky, Tennessee and Georgia, including a stop in Corbin, Kentucky, where Col. Sanders invented his Original Recipe.

In the release, director of media and digital for KFC US Steve Kelly, said the journey full of experiences that recalls the trip Col. Sanders took selling his famous fried chicken recipe door to door in the 1950s.

He added the digital audio formats we have today pale in comparison to the mahogany-rich sound of a classic vinyl record.

"Unfortunately, no one ever figured out an easy way to put record players in cars, so we went with the next best audio format: a cassette tape."

KFC has recently been upping its retail strengths, with an apparel and homeware range launching earlier this year. It's marketing strategies, although daring and sometimes pointless, solidifies the brand in consumers thoughts as a player who isn't afraid to take risks.

If you don't have a tape player, the full recording can be heard below:

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The true king? Burger King and McDonald’s engage in a battle of the burgers

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  • August 16, 2018
  • StopPress Team
The true king? Burger King and McDonald’s engage in a battle of the burgers

McDonald’s and Burger King have taken their competition to the streets, with both taking over billboards to prove they are either the king or the biggest.

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‘Gram of the week: Xox Floral

  • Gram of the week
  • August 14, 2018
‘Gram of the week: Xox Floral

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'Gram of the week: GoodFor

  • Gram of the week
  • August 7, 2018
'Gram of the week: GoodFor

In our 'Gram of the week series we look at an Instagram of a retailer that particularly stands out. This week, its clean, green and meticulously organised. Much like its stores, the Instagram of GoodFor wholefoods refillery is an impressive expression of the company’s waste-free ethos.

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  • August 1, 2018
  • Courtney Devereux
I Love Ugly's fan inspired collection

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Top 15 excuses for not shopping with a reusable bag

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  • July 3, 2018
  • Sarah Dunn
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Recent research by Countdown suggests more than 80 percent of its customers support phasing out single-use plastic bags at checkout. There’s been broad support across many other retail categories for a move away from plastic bags, too, with New World, Pak'n Save, Four Square and Mitre 10 joining the fray and The Warehouse introducing compostable bags. But we’ve noticed a certain amount of griping from the other 20 percent of shoppers.

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