Close
 

Chill out: Häagen-Dazs launches in New Zealand

  • Checkout
  • October 3, 2017
Chill out: Häagen-Dazs launches in New Zealand

American ice cream chain Häagen-Dazs has officially launched into New Zealand after weeks of hype on social media.

Sold in more than 90 countries, the Haagen-Dazs empire founded by Reuben Mattus in 1961 has officially graced our shores.

Häagen-Dazs marketing manager Keezia Haste said the company reflected the "ever-increasing consumer demand for premium and luxurious food products".

The social media hype around the product built quickly, as the official Häagen-Dazs NZ Instagram continuously tempted its 2,145 followers with sneak peaks of its New Zealand campaign.

“Kia ora, howdy, hi there,” the brands instagram says. “New Zealand, say hello to your new favourite ice cream, Häagen-Dazs. We’re excited to be hitting supermarkets on September 12th, come get us….”

The campaign follows the typical style of its other international ads, with close views of ice cream rolled in slow motion, and no lack of fruit thrown haphazardly into what we can only assume is a lake of cream. All very avant-garde.

Its requested hashtag of #HelloNZ was used for a national hunt of their printed fridge doors, with Mecca Maxima, Superette, Sterling Women and Dry&Tea spa vouchers all ready to be won.


Doors were places around Auckland, Wellington, Napier and Christchurch.

The ice cream officially launched in stores on September 12. The brand will launch with five flavours, with each 457-millilitre tub costing $12.50.

The five flavours include macadamia nut brittle, salted caramel, vanilla, Belgian chocolate, and strawberry and cream.

Häagen-Dazs also has a range of vegan ice cream, a roll out date is yet to be announced for the additional flavours. For now, the first range can be found at selected retailers such as Countdown and Farro Fresh. 

Despite a positive repsonse to the launch, there has been an equal call to support local brands such as Lewis Road and Kapiti, as people struggle to accept American ice cream manufactured in France owned by Nestle.  

Haagen-Dazs may see a succsess similar to Ben and Jerry, regardless the brand brings new life to the game of cones. 


​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

The true king? Burger King and McDonald’s engage in a battle of the burgers

  • Checkout
  • August 16, 2018
  • StopPress Team
The true king? Burger King and McDonald’s engage in a battle of the burgers

McDonald’s and Burger King have taken their competition to the streets, with both taking over billboards to prove they are either the king or the biggest.

Read more
 
 

‘Gram of the week: Xox Floral

  • Gram of the week
  • August 14, 2018
‘Gram of the week: Xox Floral

Based in Taupo, this independent florist shows her impressive creations through her page, often showcasing new designs and techniques for beautiful bouquets.

Read more
 
 

'Gram of the week: GoodFor

  • Gram of the week
  • August 7, 2018
'Gram of the week: GoodFor

In our 'Gram of the week series we look at an Instagram of a retailer that particularly stands out. This week, its clean, green and meticulously organised. Much like its stores, the Instagram of GoodFor wholefoods refillery is an impressive expression of the company’s waste-free ethos.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
How to open a store
Sarah Dunn considers what it would take to ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

I Love Ugly's fan inspired collection

  • Checkout
  • August 1, 2018
  • Courtney Devereux
I Love Ugly's fan inspired collection

In a further show of support for the love of soccer, I Love Ugly has continued from its Legends collection with its next Fifa inspired collection. This time the focus is on the fans.

Read more
 
 

Cashmere label stands up for bully breeds

  • Checkout
  • July 24, 2018
  • Courtney Devereux
Cashmere label stands up for bully breeds

Designer cashmere label, Elle + Riley, has partnered with Bridge Bully Rescue in order to raise funds and awareness for the charity which supports bully dog breeds.

Read more
 

Top 15 excuses for not shopping with a reusable bag

  • Checkout
  • July 3, 2018
  • Sarah Dunn
Top 15 excuses for not shopping with a reusable bag

Recent research by Countdown suggests more than 80 percent of its customers support phasing out single-use plastic bags at checkout. There’s been broad support across many other retail categories for a move away from plastic bags, too, with New World, Pak'n Save, Four Square and Mitre 10 joining the fray and The Warehouse introducing compostable bags. But we’ve noticed a certain amount of griping from the other 20 percent of shoppers.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}