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Eat, play, love: The KFC box targeting gamers

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  • August 8, 2017
  • StopPress Team
Eat, play, love: The KFC box targeting gamers

KFC India and Mountain Dew India have teamed up to make sure gamers don't have to pause the action to grab a bite, by creating a takeaway box that doubles as a game controller.

Called Gamer's Box 2.0, the box features a Bluetooth controller, which appears to have been cut in half and put on either side, and a phone holder for users to stand up their games.

According to the promo video: "Gaming has ever been this finger lickin' good."

While the box sparked a frenzy of excitement among KFC and gaming fans, the Gamer's Box 2.0 was not available in stores so those keen to get their hands on it were relying on a friend tagging them in the Facebook video so they could win it. 

While KFC delivers the food, the partnership with Mountian Dew was a natural one for the drinks brand as it's currently hosting Dew Arena 2.0. It's an Indian gaming championship in which the country's top gamers battle it out to become the champions.

KFC is not the first to combine gaming with fast food after Burger King teamed up with Sony PlayStation to deliver burgers to gamers.

It delivered those playing to request their food from within the game from pro gamers.


This story originally appeared on StopPress.

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'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

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  • March 1, 2018
  • Harriet Keown
'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely that any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head Trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.

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Retailers handle the Valentines Day rush

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  • February 19, 2018
  • Courtney Devereux
Retailers handle the Valentines Day rush

Love was in the air this Valentine's as Neilsen analytics reported a large jump in Valentine's themes spending. We talked to retailers Hello and Cookie and Eden Flowers about the increase in business on the most loved-up day of the year.

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Retailers nailing gender specific items

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  • Courtney Devereux
Retailers nailing gender specific items

As the news of Doritos' ‘Lady Chips’ hit the market we look at other items that cater to consumers' constant demands for gender specific products. Warning: sarcasm ahead.

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Amazon attempts to track warehouse staff

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  • February 8, 2018
  • Courtney Devereux
Amazon attempts to track warehouse staff

Amazon has released plans to deck out its employees with wrist tracking devises to monitor performance. So far the tracking bands have warranted a much-deserved mixed result.

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