Top that: Ben and Jerry’s Free Cone Day

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  • April 6, 2017
  • The Register team
Top that: Ben and Jerry’s Free Cone Day

Ice Cream king Ben and Jerry’s have said thank you to fans with their latest Free Cone Day. A tradition that has been going on since 1979.

Brilliant ice cream creators and the typical breakup comfort connoisseur’s, Ben and Jerry ice cream, celebrates its loyal customer base with its 37th annual Free Cone Day.

The tradition began in the late 70’s with the purpose of giving back to their customers and has since been a national Ben and Jerry holiday celebrated in every single one of its international stores.

The scoop shops, which are the Ben and Jerry’s flagship stores, will be serving free ice cream from 12pm-8pm. From Cookie Dough to Cherry Garcia and even Phish Food there is no lack of options available to sample and no restriction on how many times you can get back in line.

That's right, the company allows, and actually encourages, you to get back in line as many times as you want. What better than Ice Cream? That’s right, free ice cream.

Ben and Jerry’s official New Zealand Facebook page has just over 8.5 million likes. Double our entire population.

The popular creamery launched on Ponsonby Road in December 2015 and saw over 10,000 people through its doors the first week.

Since opening its flagship store it now stocks its products at high-end supermarkets and suitably also select liquor stores.

The news of Free Cone Day has quickly spread throughout Instagram, Twitter, and Facebook, with people urging each other to take advantage of the tradition.

The company has said in a release that it expects to give away close to 1 million cones worldwide this year.

Ben and Jerry’s website also has advice and suggestions for people standing in line during the day. Including the seven people you’re expected to meet as you wait in line for free ice cream.

Normally a small cone will set you back around $4 (internationally as well), so given Ben and Jerry’s estimate, it is expected that they will give out roughly $4 million of free ice cream to its customers this Free Cone Day.

Thousands of ice cream enthusiasts braved the queues at Ponsonby's Ben & Jerry's to nab a free cone.

The store scooped their way through almost 1000 litres of ice cream, and served more than 7000 customers between 1pm and 8pm. 

It's hard to know how they'll top this, maybe with, hot fudge. 

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