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A chip off the old block: World partners with Doritos

  • Checkout
  • April 3, 2017
  • Courtney Devereux
A chip off the old block: World partners with Doritos

Just when you thought you had gotten use to, or at least predicted the latest fashion trend, World has partnered with Doritos to bring a new flavor to the runway.

A common theme for World is the way the company interprets and modifies everyday items to work within the fashion sector.

From button up cat dress shirts and bee themed clothes to this hilarious top, World is at the forefront of successful fashion experimentation.

There is expected to be more chip brands designs included, but for now, Doritos are taking centre stage.

Actual Doritos chip packets were hand crafted into shoulder bags and clutch bags, double chain and single in ornate gold loops, and made in New Zealand using local artisans.

Often called the 'non-conformist', World bags include a few select of the popular flavors, included the latest Super Nova green corn chip which looks odd yet mysteriously satisfying. 

World’s Benny Castles says that the new collaboration fits in with the World 'avant-garde' way of thinking.

“The concept behind the bags is the idea of misappropriation, we have interpreted these everyday objects in a new way as art and fashion, this hopefully achieves dialogue and a host of responses and thought about what is art, what is fashion and how everyday objects fit into our lives.”

World was established in Auckland in 1989 by Denise L'Estrange-Corbet and Francis Hooper, their vision and work have seen their label develop from a cupboard at the back of an arcade, to one of the leading fashion houses in New Zealand.

This isn’t the first time a popular food label has been involved with fashion. Cheeto’s launched a range of product inspired clothing, and a Cheeto dust bronzer palette. Even Nutella opened up an online merchandise store that measures clothes by Nutella, i.e one tote bag is two jars of Nutella high and can fit nine jars inside it.

On the Cheetos runway 

Much to customer disappointment, mine included, Castles says the Doritos bags will not be for sale.

“They are the first part of an ongoing series where we will be misappropriating brands and products, once the series is complete we will auction the works off for a charity of our choice.”

The next brands available are a closely guarded secret by the World team, however, after an inflation of interest for the new bags the consumers might have a few bargaining chips.

​ ​

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Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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  • January 16, 2019
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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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