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Forget Trump, meet Buster: John Lewis delights with new Christmas ad

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  • November 11, 2016
  • StopPress Team
Forget Trump, meet Buster: John Lewis delights with new Christmas ad

In just 18 hours the adorable video received over 20 million views on Facebook and over 4 million views on YouTube, a testament to the UK retailer's brilliant Christmas ads.

This year's ad is about young Bridget who loves to jump, so her parents surprise her with a trampoline for Christmas. However, before she gets a turn, the family dog, Buster the Boxer (#BusterTheBoxer), surprises them all by jumping on it.

However, Buster isn't the only creature to test the trampoline out, as the video begins with a pair of foxes, Otto and Olivia, who find delight in the bouncy object. They are then joined by Betsy the badger, Hallie the hedgehog and Sid the squirrel who jump while Buster looks on from inside the house desperate for a turn. When he is finally allowed out on Christmas morning, it is a race against him and the Bridget to get to the trampoline first.

The inclusion of animals is a reflection of John Lewis' partnership with The Wildlife Trust, to protect and restore the UK's wildlife and natural habitat.

To help raise money, John Lewis is selling soft toy versions of Buster as well as Otto, Olivia, Betsy, Hallie and Sid, with 10 percent of each purchase going to the charity.

Also available, but not with a donation, are Buster the Boxer themed pyjamas, slippers, coffee mugs, puppets and puzzles and of course trampolines, all in a themed section on the John Lewis website.

Giving the ad that extra loveability is the song, One Day I'll Fly Awayperformed by Vaults (originally by Randy Crawford). It too will soon be available for purchase on iTunes and listened to on Spotify.

And finally, if the ad isn't enough, you can explore Buster's garden and play with him and his animal friends in a 360-degree experience through Oculus Rift technology. Try it out on Google Chrome here.

#BusterTheBoxer has been long awaited by Internet, so much so that many got excited over a fake John Lewis ad, which was in fact produced by a student as part of their A-Levels.

Shortly after John Lewis posted on its Facebook page to tease fans about the impending release. Like the ad, the post earned thousands of likes, comments and shares in a matter of hours.

This story was originally published on StopPress.

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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