Restaurants where patrons are allowed to get their kit off are now the next big thing, popping up in cities such as London, Milan, Melbourne and Tokyo.
In particular, a pop-up restaurant where clothing’s optional called Bunyadi boasts over 46,000 people on its waiting list for its London store.
The store describes the experience on its website as: “Enter a secret Pangea-like world, free from phones, electric lights and even clothing (optional) and revisit the beginning where everything was fresh, free and unadulterated from the trappings of modern life.”
Customers are advised to arrive fully clothed to the restaurant and are provided with lockers and a robe to slip into if they wish.
The menu – made up of raw food dishes – costs £60 a pop for a three course meal that’s served by “minimally clothed” waiting staff. Tables are divided up by bamboo-shielded booths for privacy, while tables are lit by candlelight.
Seb Lyall, the brains behind the Bunyadi, has described the restaurant as a "social experiment".
He told CNN he hopes the concept will help tackle body objectification and inspire other restaurants to ban modern distractions like mobile phones being used in-store.
Over in Japan, its answer to Bunyadi is a bit less inclusive when it comes to customers.
At Amrita restaurant, patrons must wear paper underwear, be aged 18 to 60, have no tattoos and must not be overweight.