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Bringing a new meaning to 'Made in Asia'

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  • July 7, 2016
  • The Register team
Bringing a new meaning to 'Made in Asia'

Tiger Beer is renowned for its creative marketing (like Woks of Art) and has long supported artists and designers (like Uncaged). Now it's combined the two in the form of a pop-up retail store in New York City called The Tiger Trading Co. that aims to showcase the work of a new breed of Asian artisans and shift perceptions around quality.   

Tiger transformed the shop front of 343 Canal St, an area renowned for its cheap goods, and filled it with high-quality fashion, art, technology and design from over 700 Asian artists. The store took two weeks to build and tt was only open for three days in June but it was hugely popular and the store's goods sold out about an hour after opening each night, which just goes to show the lure of scarcity in retail and the rising popularity of pop-ups. 

As Adweek wrote

To underscore the notion that Asian goods are more than just inexpensive European rip-offs, the floor itself was used as a medium—its 118-square-meter glass surface housed a crammed display of cheap trinkets purchased from other Canal Street stores, a striking contrast to the wares above them. 

"The design decision to place cheap, clichéd goods underfoot was key," Dive says. "To see what real Asian design is, you literally had to walk over what Asian design isn't."

Users could get into the store by flashing a Tiger Beer coaster from any bar, although they still faced lines that apparently stretched around the block, with some people camping out for 12 hours.

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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