Here's Leanne Webb from Wicked Campers attempting to defend the vans.
Phrases like "Smoking's cool", "Life sucks if your girlfriend doesn't" and "Virginity is Curable" have been painted on the vans, and while some find them entertaining, some Z Energy customers clearly don't as they have suggested the service station stops allowing the vans to fill up.
Given Z Energy promotes itself as a community based service station that supports local neighborhoods, a move to stop serving the Wicked Campers appears to fit into its values. However, it says it doesn't have a firm view.
According to its Facebook page, Z Energy want to “represent what New Zealanders can achieve when they put their minds to the things that matter”, so StopPress reckons in the words of Shia LaBeouf, it should "just do it".