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Frucor’s new ‘Quicksilver’ tie-in drink resembles mercury

  • Checkout
  • April 14, 2016
  • Sarah Dunn
Frucor’s new ‘Quicksilver’ tie-in drink resembles mercury

V Morph’s release is timed to coincide with the upcoming release of X-Men: Apocalypse, which opens in Kiwi cinemas on May 19. Its bottle features the character Quicksilver, a super-powered mutant who can move at lightning speed.

"Playing on his super speed, the swirling effect can be described as 'quick silver'," says Adam Warin from Beat PR. 

Quicksilver is another name for the chemical element mercury, which has a similar silvery appearance but should not be consumed.

View post on imgur.com

Warin says the unusual effects in V Morph were achieved using a food-safety-standards-approved colouring which has been used in a wide range of products worldwide, including ice-cream coatings, confectionery and baking products.


 

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The Instagram accounting calling out copycats

  • Opinion
  • May 28, 2018
  • Courtney Devereux
The Instagram accounting calling out copycats

A new Instagram called Diet Prada is making noise within the retail industry. The account with over half a million followers is used specifically to call out large fashion houses for copying each other’s designs. But how far can inspiration be claimed before it is unoriginal?

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Vans collaborates with Rains

  • Checkout
  • March 6, 2018
Vans collaborates with Rains

Vans shoes is no stranger to using collaborations to keep itself in the forefront of consumers’ minds, the shoe brand has announced its latest partnership with Copenhagen–based outerwear brand, Rains.

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