The massage bar contains aduki beans, which reportedly can sprout to about 18 to 25 cm tall.
Lush co-founder and product inventor Helen Ambrosen wasn’t alarmed when contacted for comment. Instead, she used it as a marketing opportunity to vouch for how fresh Lush’s ingredients are.
She told Buzzfeed: “We use organic aduki beans to create a texture in the massage bar, so that you’ve got small bead like shapes to massage the muscles. In order for the beans to germinate they must have been left in the shower for a few days. The results you get just go to show how fresh the ingredients really are.”