Close
 

Why MasterCard needs your selfie

  • Checkout
  • February 25, 2016
  • Ahmed Bashir
Why MasterCard needs your selfie

The new ‘selfie pay’ will act as one of MasterCard’s security check mechanisms. Through its new system called MasterCard Identity Check, the credit card company will use biometric methods like face and fingerprint recognition to simplify and improve the security of online transactions.

Here's how it works: First, download MasterCard’s Identity Check mobile app. Second, verify account details along with a selfie of yourself. From that moment on, when making an online transaction a selfie is required to verify the transaction. Without the selfie, the transaction will not go through.

MasterCard says that it has gone to great lengths to ensure the security of transactions. The face recognition app does not take still photos, but rather asks that the person blinks to limit the possibility of fraud.

Ann Cairns, head of international markets for MasterCard, told CNBC that biometric security methods were trialed last year in the U.S. and the Netherlands with a mostly positive response.

“I think the whole biometric space is a great way of protecting yourself when you are doing payments,” she said.

The commercial benefits from the system can be significant, with the possibility of online sales increasing as passwords are replaced with a more convenient system.

According to a survey by MasterCard, 53 percent of shoppers forget passwords at least once a week, sometimes wasting 10 minutes to reset their account.

Ajay Bhalla, president of enterprise security solutions at MasterCard said in a press release, “People shop on all sorts of devices, and they expect technology to simplify and secure the transaction….This is exactly what identity check delivers.”

Selfie pay will be made available through partnered banks in the United States, the United Kingdom, Canada and other potential markets this year.

Other biometric solutions that MasterCard is trialing include checking the customer’s heartbeat using wearable technology such as smartwatches.

So, the question is, how secure is your selfie game?

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

  • Checkout
  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness.

Read more
 
 

The new Apple Mac is out, good thing I have a spare 35k to spend

  • Checkout
  • June 5, 2019
  • Courtney Devereux
The new Apple Mac is out, good thing I have a spare 35k to spend

Apple’s products likely lead the way in design, but the point they seem to get across each release is that they also lead the way in price.

Read more
 
 

Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Just in Valen-time: Krispy Kreme shows its love

  • Checkout
  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

Read more
 
 

Real Groovy record store moves location, again.

  • Checkout
  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

Read more
 

Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}