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Watch out, Play-Doh: Mattel launches 3D toy printer for kids

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  • February 17, 2016
  • Erin McKenzie
Watch out, Play-Doh: Mattel launches 3D toy printer for kids

With a companion app, available on Android and iOS, ThinkMaker allows the new toys to be rendered on a smart phone to tablet and then wirelessly transmitted to the printer. The loaded blueprints include jewellery, scorpions, skeletons and more which can be customised with the range of coloured PLA plastic filament, the standard in the 3D printing movement. Once printed, ball-and-socket joints allow for the toys to be further customised and combined.

Launching in October and retailing for US$300, the 3D printer will by far be the cheapest on the market, but that’s no guarantee the kids will fall for the new technology. It seems kids have yet to completely give over to the what 21st century toy makers have to offer after classic companies have reported massive growth.

Lego boasted a 27 percent profit rise in first six months of last year according to The Guardian. The iconic brick building toy saw a boost following The Lego Movie in 2014 and will hope to have another in 2018 when the sequel is released.

Even without a movie, kids can’t get enough of Play-Doh. According to Fortune, the humble multi-coloured dough product, which launched in 1956, has reported double-digit revenue growth for three consecutive years, including a 32 percent increase in 2015.

For those who do invest in a ThingMaker, be it for the kids or parents, there will no doubt be be excitement watching it print.

However, with it taking up to three hours to make a small item, like a ring, and up to eight hours for a larger toy, it’ll prove a real test to kids’ patience.

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The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

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  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness.

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The new Apple Mac is out, good thing I have a spare 35k to spend

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  • June 5, 2019
  • Courtney Devereux
The new Apple Mac is out, good thing I have a spare 35k to spend

Apple’s products likely lead the way in design, but the point they seem to get across each release is that they also lead the way in price.

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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