Abi, whose tweets have since been made private, sent a picture of herself and her fluorescent skin to Lush on Twitter, asking if it was the norm for her skin to be dyed a violent shade of pink.
Lush, understandably a bit taken back, said "Yikes!" and put her in touch with the company's UK customer service team.
Customers began fretting over which of Lush's many pink products Abi had used, with one asking, "what product did this omg cos i have a pink body wash and i dont want this to happen".
However, worried fellow Lush customers and those quick to jump on the internet outrage bandwagon needn't had worried.
It turned out Abi hadn't read the instructions right and had misused a bath oil product.
The product in action. Beauty bloggers have warned in posts of its ability to stain your hands
Abi told website Pretty52: "The product used was called 'Razzle Dazzle' and it is not a bath bomb! The correct procedure is that you are supposed to dilute it into water but I thought it was a soap and rubbed it all over my body and face (explains why my hair is dry) 3 days + several baths later I am no longer pink! I misused this product! I love LUSH and will still continue to shop there. It's just a shame that I wasn't told how to correctly use the product when purchasing! A very helpful friend of mine works at Lush and helped me remove all the pink stain with lemon juice, olive oil + a gritty face wash!"
Crisis avoided for Lush's PR team.