Some very particular phones for your very particular needs

  • Checkout
  • December 17, 2015
  • Henry Oliver
Some very particular phones for your very particular needs

A phone for clean freaks

It’s probably best not think about how dirty your phone is. You use it while you cook, you use it after you sneeze, you probably use it on the toilet. And how often do you clean it? Like really clean it, not just wipe it on your shirt?

But if you are one of those people who reads the above paragraph and breaks out in psychosomatic hives? Well, I have a phone for you!

Kyocera, a Japanese smartphone manufacturer has recently released DIGNO rafre, a phone with "handsoap-washable water resistance" that can handle so much water you may as well just wash it like your dishes. I assume that’s a lot cleaner than your shirtsleeve.

A phone for audiophiles

For more and more people, smartphones are becoming their primary source of music. And they  listen with their little white earphones and through their phone’s tiny speakers and plugged into the AUX of their home stereo.

And let’s be honest, you don’t need to be an audiophile to know that it doesn’t sound that great. But if you are an audiophile? Well, I have a phone for you!

This year, Marshall – you know, the company that makes the guitar amps rock bands pretend to have on stage – announced the release of its London smartphone, designed specifically for people who value their smartphone as a music device.

The phone includes a dedicated processor for music, two higher-quality-than-normal speakers, two headphone jacks for sharing music with a fried of DJing to multiple friends, an ‘M button’ that gives immediate access to your music player of choice, a scroll volume wheel so you don’t have to adjust your volume in increments, and a ‘global equaliser’ (not too sure what that is to be honest).

Let’s hope it goes to 11.

A phone for the privacy concerned (CEOs, Edward Snowden, etc.)

Okay, so we all know that by using the internet for anything you are basically signing some degree of a deal with the devil over the data you leave in your trace. We’ve all heard the saying: if you’re not paying, you’re the product. And while that may not be entirely accurate, most of the things we use on the internet are free because the providers of those services are making money off the data we provide by serving ads that are more ‘relevant’ to us as consumers.

And not only that, to make our devices as convenient as possible, we let all sorts of service providers have access to our data to make things run better. So service providers can know where we are, where we’ve been, who we’ve talked to, what apps we’ve used and for how long, and, perhaps more importantly in some cases, what we’re storing on our phones. And if you have anything on your phone you don’t want others to see, you should never, ever use public wi-fi.

But let’s say you work in the public sector and you’re carrying around some top secret information on your device, or your phone holds your company's forward thinking, top secret plans for market domination. Well,I have a phone for you!

Image via Silent Circle

Silent Circle's Blackphone 2 is made to be the most secure phone on the market. Running a modified version of Android with increased security, the Blackphone 2 allows you to separate your phone into Work and Life, with different settings options for each. You get access to the Silent Store where you can download apps cautiously vetted for security by Silent Circle. There’s even a physical fuse that blows when someone tries to change the phone’s firmware.

But the most important feature is Silent Phone (which is available on iOS and Android for a monthly fee), which allows you to make encrypted calls, send encrypted texts that can self-destruct in a set amount of time on both your and the receiver's phone. Like Snapchat for serious people.

A phone for people with kids that throw phones

Do you always drop your phone? Do have a little kid who throws it across the room whenever YouTube makes them watch an ad? Do you hate those ugly covers manufacturers want to sell you to cover your beautifully crafted glass and chrome phone? I have a phone for you!

Samsung’s new s6 Active is basically a regular s6 with a way tougher case and a slightly better battery, the s6 Active gets rid of all everything breakable and replaces it with tough plastic.

Actually, now that I think about it, this phone is uglier than most cases, so you may as well just buy one of those cases that lets you drop your phone off buildings.

A phone for people who don't want their damn phone on them all the damn time

While we should probably all spend a little less time with our phone’s in our hands, sometimes it’s not as easy as leaving your phone at home. Let’s say you’re going out for dinner with your significant other and leaving the kid with a babysitter.

Now, you probably don’t need to take the phone. You shouldn’t be checking your work emails or tweeting or whatever on your only quiet dinner together in months. But, what if the babysitter needs to call you. What if the kid gets sick? What if your car breaks down? Well, I have a phone for you!

Next year, the Light Phone will (probably not) revolutionise modern society by enticing people to stare at their phones less. Link it to your smartphone with an app, buy a cheap pre-paid plan, and your existing smartphone will forward calls from selected numbers to the tiny Light Phone, which is so small (and, yes, light) it can fit with your credit cards. Need to make a call? You'll have 10 numbers programmed, otherwise you’ll have to dial the number like it was 1998.

No email. No text. No Maps. No Twitter. No distractions.

Sounds good, right?

Still too much for you? Well, I have a phone for you! The NoPhone is "a fake phone for people who are addicted to real phones". 

A phone for people who like to make phone calls

Do you like making phonecalls and being able to hear the other person with volume and clarity? Well, I have a phone for you!

This story originally appeared on

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

Read more

Just in Valen-time: Krispy Kreme shows its love

  • Checkout
  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

Read more

Real Groovy record store moves location, again.

  • Checkout
  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more

Magnum’s new vegan approach

  • Checkout
  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

Read more

Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit