The shoe is waterproof, with an e-ink display that can show detailed artwork or animations of the wearer's choice.
Designs are also downloadable from an app, where users can upload their creations and receive a profit when others use them.
The company was aiming to raise US$25,000, but has since raised more than US$389,000 on its campaign with 13 days to go. Backers receive a pair of the sneakers when they pledge US$150.
Clearly, the market was crying out for some customised clothing. This plays into the "me-tailing" trend that's taken off lately, with customers being drawn to products they can personalise to be unique to them and them only.
The Register is part of ICG.We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.