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Boy cast as face of Barbie ad for the first time ever

  • Checkout
  • November 18, 2015
  • The Register team
Boy cast as face of Barbie ad for the first time ever

In the wake of free-falling profits, Mattel is scrambling to make Barbie stay relevant in the 21st century and shake off its reputation of enforcing gender stereotypes.

In January, the company reported a 59 percent decrease in fourth-quarter profits, thanks in part to declining Barbie sales. Sales of the fashion doll have dropped in the past four years, down 16 percent in 2014.

But the company is back with a vengeance. In its latest ad for Moschino Barbie, a boy playing with dolls is featured for the first time in Barbie's 56 years. 


American drag queen and reality TV personality Pandora Boxx commented on the video, “This almost made me cry! I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this! Boys like dolls too!”

This follows other moves by Mattel this year to promote a more empowering message to its young audience. 

It announced a new range of superhero dolls to be released in 2016 that weren't scantily clad, or had unrealistic body measurements.

The women who designed them, Christine Kim, said athletes and gymnasts were the inspiration for the doll’s body types, after compiling months of feedback from young girls.

Mattel also previously dropped a new warm, fuzzy ad called Imagine The Possibilities. The ad asked viewers, "What happens when girls are free to imagine they can be anything?"


This is a vastly different direction the company is heading in compared to previous years. Previously, it was focused on making its dolls family-orientated and beauty-obsessed. 

Check out Barbie's first ever ad from 1959.


On a slightly related note, New Zealand TV show Funny Girls cleverly mocked this through a made-up board game, Career Girl. 

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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