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A new reason to get customers through the door

  • Checkout
  • September 21, 2015
  • Sarah Dunn
A new reason to get customers through the door

The report’s author, MYOB chief technology officer Simon Raik-Allen, says the increasing influence of the internet is likely to be most evident in the retail sector. As the world’s consumption moves online, he says, retail is the “canary in the coalmine” which shows some of the most obvious and significant changes before other industries.

Retail has always been about community as much as trade, Raik-Allen says. He says the retailer of the future will leverage this by focusing on knowing their customers, understanding what they like and offering new suggestions for purchase based on trends and the customer’s digital profile. In order to meet these needs, retailers will become more highly-specialised.

“No longer just a retail assistant, these highly-trained service people will be tour guide, advisor, curator and subject matter expert, helping you make choices that suit your tastes and experience the latest novelties in a constantly changing world,” Raik-Allen says. “Having that human interaction will become a cherished experience – you may even pay to enter the store for this interaction, regardless of your purchase.”

These coveted retail stores will become more experiential as technology makes it even easier to order online, says Raik-Allen. The stores will emphasise the unique attributes or values of the brand, allowing customers to try the products and purchase them via mobile.

“As the impact of technology increases, retail will evolve to where stores don’t sell goods – they sell experiences. “

Some retail stores around the world have already pushed the experiential factor, like the Build-A-Bear factory in Disneyland. Following her visit on a family holiday this year, Hotfoot CEO Juanita Neville-Te Rito described it as selling stuffed animals and, crucially, “an entertaining and interactive experience during which a stuffed animal of the shopper’s choice is assembled and customised to be uniquely theirs.”

Researching to see whether there really are any retail stores charging admission, The Register ran across several inquiries about how much it costs to get into M&Ms World retail stores. They’re free, of course, but like Build-A-Bear, these blur the line between entertainment and commerce. The Las Vegas outlet offers a “personalised printer” machine which can stamp the candy with any of 16 colours or a range of icons.

MYOB’s report is available for download here.

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Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
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Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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