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Streetwear brand revolutionises electrotherapy for young’uns

  • Checkout
  • July 23, 2015
  • Elly Strang
Streetwear brand revolutionises electrotherapy for young’uns

Instead of designing the device to be unthreatening, Mishka went down the shock value route.

The home treatment kit is aimed at youths and features bold neon colours, bloodshot eyeballs and bolts of lightning.

The brand hopes playing up the stigma around mental illness will in turn normalise it for the younger generation, making it “cool” to treat yourself for anxiety, insomnia and depression.

The way it’s advertised is quite risqué and American Apparel-esque.

It features a good-looking boy and girl trying out the device, and then once they feel the effects, they subsequently share a passionate kiss.

The cranial electrotherapy stimulation device is FDA approved and portable.

It has been prescribed by over 2000 board-certified psychiatrists to patients and can be used alongside drug therapy.

It works by submitting a gentle electrical pulse to the brain, which stimulates it and produces serotonin, endorphins and other feel good chemicals.

Patients can use it twice a day for twenty minutes at a time.

It costs US$599 to buy or US$199 to rent.

Whether this will be a hit with the younger generation or not is up for debate, but it’s definitely a pioneering move by the companies.

Do you know any other scary medical devices that could be redesigned to increase their appeal and take away the stigma?

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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