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Miz Mooz shoes mocks the selfie-obsessed generation with “Selfie Shoes”

  • Checkout
  • April 7, 2015
  • Elly Strang
Miz Mooz shoes mocks the selfie-obsessed generation with “Selfie Shoes”

The New York based company released the ad on March 30 to gear up towards April Fool’s Day.

The ad cleverly mocks the selfie stick craze that has become popular with tourists, millennials and the like by emphasising the ridiculous lengths people will go to in order to get a good selfie.

It shows two friends taking a photo, with one lifting her leg high in the air with the phone tucked into her shoe to take the snap.

The ad shows the hands-free benefits of taking a “shoefie” – a concept serial selfie-takers can only dream of.

There’s no mention of the flexibility required for this stunt, but it’s clear the product is better suited to the young and springy, rather than Grandma and Grandpa’s achy old limbs.

A lot of commenters on the YouTube video were fooled by the stunt, which goes to show the vanity-driven selfie habits in the prank ad are pretty close to reality.



One day, perhaps selfie shoes – or other selfie apparel - could actually be a thing.

The description on the video reads: “No matter where you go, you’ll always be camera-ready. Just insert your phone into the port at the front of either your right or left shoe, raise it to the perfect angle and click the internal button with a tap of your toe to take the photos. With the Selfie Shoes, you no longer have to use your arm, so now both hands are free to be in the photos.”

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Magnum’s new vegan approach

  • Checkout
  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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Giapo brings the festive spirit with new creations

  • Checkout
  • December 17, 2018
  • Courtney Devereux
Giapo brings the festive spirit with new creations

Christmas is a time for indulgence and wonder, leading creatives to think fast as the call for new Christmas creations comes earlier every year. Often taking the lead on creative initiatives to everyday situations, Giapo kitchen has released two new Christmas themed ice cream wonders.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Gram of the week: Best Wishes Studio

  • Gram of the week
  • November 30, 2018
  • Courtney Devereux
Gram of the week: Best Wishes Studio

Based in Wellington, Best Wishes Studio is an artisanal collective store that specialises in New Zealand made art and homeware.

Read more
 
 

Warm fuzzies: Kathryn Wilson's new charity focused capsule

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  • November 30, 2018
  • Courtney Devereux
Warm fuzzies: Kathryn Wilson's new charity focused capsule

Kathryn Wilson has extended some Christmas spirit to her long-time charity partner Ronald McDonald House Charity (RMHC). A collaboration with Wellington based Nope Sisters Label has seen the release of a limited-edition sweaters with part of the proceeds going to the charity.

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Gram of the week: Ocho Chocolate Company

  • Gram of the week
  • November 16, 2018
Gram of the week: Ocho Chocolate Company

As Dunedin's newest chocolate producer Ocho settles in, we look at its delicious Instagram which is definitely catered well towards Kiwis and our love of chocolate.

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