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UPDATED: Clean, green, mince-and-cheese pie smoothies coming to a store near you

  • Checkout
  • March 31, 2015
  • Elly Strang
UPDATED: Clean, green, mince-and-cheese pie smoothies coming to a store near you

The Register has a confession to make – together with I Love Pies, our team has been having some fun for April Fool’s day. The pie smoothie launch is not real and, to our infinite relief, this product will stay off the shelves for the foreseeable future.

I Love Pies founders Jessie Stanley and Maree Glading say the food innovation will appeal to everyone, from New Zealand’s clean eating health community, to the average Kiwi male who loves to wolf down a pie.

Glading says the liquid pie eliminates common problems faced by regular pie eaters.

“This smoothie will change your life,” she says.

“No more awkward pie handling on the run, you can conveniently drink your pie in smoothie form.”

I Love Pie founders Jessica Stanley and Maree Glading

“Using the cupholder in your car, or holding it in your hand while taking the kids to boot-camp or yoga, your smoothie dietary requirements can be met with this delicious mixture.”

The smoothie will retail for $6.99 and the two expect huge demand for product, which will be available in selected supermarkets.

Stanley says they’re excited to experiment with other pie smoothie flavours.

“We’d love to try something with pickled cabbage, reflecting the growth in knowledge about how good fermented food are for us,” she says.

Some on Twitter are even predicting that the smoothie will be the new Lewis Road Chocolate Milk.

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Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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