This year, the team from New Zealand customer personalisation company VMob made up some of the 33,000-strong crowd at Retail’s Big Show in New York. On the show’s third day, chief executive Scott Bradley went hunting for trends.
New Zealand-based customer personalisation company VMob had a presence at the National Retail Federation’s Big Show this year. More than 33,000 attendees experienced the show, which was held in New York from January 17-20. Here are some thoughts from VMob chief executive Scott Bradley as