There’s a scene in the movie Fight Club where the protagonist explains how product recalls work at his automobile company. Like the film, the strategy is simple and cynical, but does it reflect reality? What are a retailer’s responsibilities around recalls? We investigated.
Loyalty has evolved as a concept. Traditionally, it has been points-based, and very effective at rewarding customers based on transactional spend. Now, it’s different. Not only does it cover transactional interactions, it captures other information about customers – what VMob chief executive Scott Bradley calls
American retailer Target seems to have brought out the best and worst in its customer base when it introduced gender-neutral signage in stores last week. Target faced a backlash from conservative customers on its Facebook page, but then a troll stepped in to defend its
The word from retailers targeting farmers is that the low dairy payout has yet to filter through, but challenges may lie ahead. Fonterra’s forecast of its 2015-16 Farmgate Milk price dropped from $5.25 to $3.85 earlier this year, leading to a cut in income that
The World of Wearable Arts awards is an annual explosion of colourful creativity. In the past, retailers were encouraged to participate by displaying their own outrageous garment in their store’s front window, but this year the window-dressing competition has been axed to make way for
It’s customer enthusiasm that drives Flight Centre Chews Lane, winner of Retail NZ’s Top Shop awards for the Lower North Island. The awards were held last night in Wellington.
Founded in 1996, Fly Buys is New Zealand’s biggest loyalty programmes. It has huge penetration, with 78 percent of Kiwi households active in the Flybuys programme. The chief executive of the programme’s owner, Loyalty NZ, Stephen England-Hall, says Fly Buys has pivoted effectively with the
It’s been a big month for airport retail in New Zealand. New Zealand designer label Ruby Boutique set up shop in Auckland International Airport this week, while in June, long-standing Auckland Airport duty free retailers DFS and JR Duty Free were replaced by Aelia and
New Zealand technology company TranSign Media will be offering futuristic transparent LCD screens with touchscreen technology for in-store displays in time for the summer of 2016. Similar screens have featured in Hollywood films like Minority Report since the early 2000s.