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HomeArticles Posted by Sarah Dunn (Page 32)

Conducting market research in a real-life supermarket is full of pitfalls. It’s expensive for the supplier commissioning the research, disruptive for the supermarket, and the environment is prone to uncontrollable variables which make any results less than reliable. What if there was a digital equivalent?

Since The Australian’s smashed-avocado column, no conversation about avocados is complete without a side of generational conflict and a sprinkle of horror at the housing crisis. Sarah Dunn tried to beat the system by buying an avocado tree, but her plan didn’t go as expected.

Millennials are a source of great anxiety to retailers. They’re shopping for different items than what their parents want, and they want to buy them in different ways. They have higher expectations around sustainability and social responsibility, and they prize experiences over material goods; but