After writing a feature for NZ Retail magazine on recent and upcoming changes to employment law, freelance writer Rachel Helyer Donaldson was struck by the ideological distance between the retailers and retail staff she spoke with.
We all know that growing an individual retail business takes graft, inspiration and luck. The industry as a whole isn’t so different. Rachel Helyer Donaldson looks at the facts, figures and factors – including trends, government policies, demographic changes and events – that have helped
The past decade has seen a proliferation of pop-up shops, farmers’ markets, food trucks and temporary collective sale spaces. Rachel Helyer Donaldson explores how rising retail rents and the smaller start-up costs associated with running a mobile shop or market stall have inspired a new
Take any Saturday in central Wellington and you’ll find scores of shoppers descending on Moore Wilson’s sprawling three-storey flagship.
In a recent feature for NZ Retail, we looked at retail design. This companion article examines how clever design can transform mass-market retail spaces as well as expensive, bespoke boutiques.
Customers may not always be consciously aware of design but – to misquote a famous phrase about art – they know what they like. Rachel Helyer Donaldson explains how retailers can use design to attract shoppers.