When Gillette launched its latest campaign turning its traditional tagline 'The Best a Man Can Get' on its head, hoards of internet warriors rushed to condemn it as "PC gone mad". Hunch managing partner Michael Goldthorpe weighs in on the topic by looking at what
Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do
If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest,
Robots are supposedly the future of retail, but so far, their uptake has been pretty hit-and-miss. Michael Goldthorpe, managing partner at Hunch, considers where robots from recent news headlines have been going wrong.
The robots are coming. Everywhere you turn, people are talking about chatbots and retail automation. It makes a lot of sense. We have data in ubiquitous supply and computers that can process pretty much anything. So why wouldn’t we automate our marketing and customer services,
Top up and win. Swipe and save. Drive and Fly. You name it, you’ll win it. Does anyone sell anything without a promo these days? Has anyone ever won? But more importantly – do customers really care?