Shoppers don’t all wake up in the morning with a simultaneous hankering for the item of the day – they’re driven by cyclical, measurable trends. Jenny Keown examines the trend-generating cultural shifts likely to affect retailers this year.
Gardening product supplier Tui is a market leader in integrating its brand message well across all communication touchpoints, says First Retail Group director Chris Wilkinson.
There is no doubt that relevant, contextual and engaging signage is key to enticing the shopper – yet how do you choose what goes on the sign?
This is arguably one of the greatest challenges of the signage journey in-store. As a brand, how do you guide customers to where you want them to go – namely, to buy your product?
At first glance, the humble in-store sign might not seem important in the great big marketing scheme. Yet this couldn’t be further from the truth.
The intention with Lotto NZ’s digital signage is to give a modern twist to its marketing strategy and communicate more engaging messages to customers at the critical point of sale.
There’s more to mailers than meets the eye. Savvy retailers are still using this unsexy medium very effectively.
It’s official: tourism is booming in New Zealand, and tourism spend is projected to rise. At the same time, New Zealand’s local government elections are taking place this year. Prior to the local body elections last month, Jenny Keown asked mayoral candidates from our top
Vend’s chief product officer Vaughan Rowsell is in a happy place. The cloud-based software company he founded in 2010 has a much-envied corporate culture; is partnering with the likes of Apple; and is expanding into North America and the UK. We chatted with Rowsell about
Darryl Clarke and Philip Blomfield met as Kiwi backpackers in the UK in 2003, and found themselves selling Miracle Shammy Cloths to the public at consumer shows. Fast forward 13 years, and they run Mount Manganui-based Show TV, which employs 50 staff and sells infomercials