The Wine Collective Direct TeamFrom February, the online marketplace Wine Collective Direct will launch to market and sell premium wine directly to overseas customers.COVID-19 has presented many challenges for the New Zealand wine industry, including the ability to reach high-end international customers through wine tourism.In
Brianne WestFounded by Brianne West in 2012, Ethique is a global leader in the sustainable beauty industry. The first brand in the world to develop an entirely solid product range in 100% plastic-free packaging, it now has a line of over 60 products sold in
With over 180 Christmases behind its belt, David Jones continues to master the art of celebrating the festive season. Following the events of the year, David Jones has changed up what the 'traditional' Santa photo usually looks like. Selfie Santa and his Social Distancing Elves
Mina's latest move to open a new retail space in Grey Lynn, Auckland, exemplifies how New Zealand fashion brands are focusing on their loyal and local consumer bases post-Covid, as opposed to exploring overseas opportunities to define success.The inspiration for Mina's new space focuses on
With Black Friday being the biggest day for spending in New Zealand, here are some tips to get your Black Friday promotions noticed by your customer base: Timing is everything, with some brands having already launched their Black Friday promotional deals. Will you have a one-day
Black Friday is the day after Thanksgiving, but it sometimes signifies a week, or even a month, for large discounts and frenzied sales worldwide. New Zealand is not immune to the now global retail craze. Kiwi shoppers spent $100 million more on Black Friday
Global fashion brand Superdry recently produced a hyper-localised shoot in New Zealand for their spring campaign, partnering with music sensations Stan Walker, Hollie Smith, Mitch James, and Theia. Rather than featuring models, Superdry opted to show solidarity for an industry that was hit equally as
A recent nationwide survey revealed that 51% of respondents say where they choose to spend their money has become more important after COVID-19. This finding follows a global trend of growing conscious consumerism, which includes purchasing products and services from socially responsible companies. Other findings
The Maggie Marilyn brand has always kept sustainability at the forefront of its decisions. And with an enforced period of reflection as a result of covid-19, lead designer and founder Maggie Hewitt has taken brave and never-seen-before measures to re-engineer the way her entire brand
Emma Lewisham founded her namesake brand in 2020 for a purpose: to make a meaningful difference in the beauty industry. For Emma, this means “setting a new standard in skincare: proving that luxurious, high performing skincare doesn’t have to come at a trade-off to women’s