Held at the end of August, New Zealand Fashion Week is an annual focal point for local designers and those interested in their products. But as Hemma Vara reports, the $3.8 billion apparel category is much bigger than these high-end independent businesses. It’s never been easy
Multiple payment options on an ecommerce site make it easier to convert customers at the cart. Conversions have never been more accessible, with ecommerce platforms offering in-built credit card payments, as well as the integration of buy now pay later products.
Bricks and mortar retailers can rely on foot traffic for a large percentage of their customers, but it’s not that simple in the world of ecommerce. Ecommerce retailers rely on search engines from digital channels like Google, Facebook, Instagram and, increasingly, Buy Now Pay Later
When a retailer digitises any part of their business, that creates numerical feedback in the form of data. Clever retailers are starting to use this feedback to make clear, objective decisions about their businesses – for example, which products should your buyers invest in for
Last year we reported on the plight of payWave signs on POS machines. We’ve sighted a few more parking meters showing the recognisable tap and go symbol here and there, but there are still more ‘No PayWave’ stickers than ever plastered on POS machines across
We talk to Elisha Watson, founder of social enterprise Nisa, about Nisa’s growth from online to an established store in Wellington. Nisa’s mission is to employ and empower women from refugee backgrounds.
Cactus Outdoor was the first outdoor apparel brand to have a website in 1995 and has been selling its gear online since then. In July this year, Cactus Outdoor bought out their manufacturer Albion Cactus Outdoor, bringing hope to the local apparel manufacturing industry. We