The upside of alienation: Nike’s power
Was Nike's 'Dream Crazy' campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look
In the aisle of the beholder: is shopper marketing still relevant in a digital world?
Graham Medcalf shops around for insights on how shopper marketing is changing in the age of online retail and big data.
In pursuit of premium: How supermarkets are getting classier
It’s a race to the top as grocery retailers compete on quality. Graham Medcalf finds out what the rising international trend of specialist offerings, boutique-style spaces and higher profit margins looks like in the supermarket sector.
What retail crime looks like in the digital age
Both on the shop floor and, increasingly, online, crime is costing Kiwi retailers more than ever before. Contributor Graham Medcalf asks, what does crime against retailers look like in the digital age, and what can we do about it?
Wallace Cotton: The gift that keeps on giving
Wallace Cotton is a New Zealand retailer of quality cotton manchester. NZRetail asks the secret to its success.