The upside of alienation: Nike’s power
Was Nike's 'Dream Crazy' campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look
Was Nike's 'Dream Crazy' campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look
Graham Medcalf shops around for insights on how shopper marketing is changing in the age of online retail and big data.
It’s a race to the top as grocery retailers compete on quality. Graham Medcalf finds out what the rising international trend of specialist offerings, boutique-style spaces and higher profit margins looks like in the supermarket sector.
Both on the shop floor and, increasingly, online, crime is costing Kiwi retailers more than ever before. Contributor Graham Medcalf asks, what does crime against retailers look like in the digital age, and what can we do about it?
Wallace Cotton is a New Zealand retailer of quality cotton manchester. NZRetail asks the secret to its success.