It goes without saying that shoplifting is a major problem in retail. To help you keep the income you deserve, Vend's retail expert Francesca Nicasio has put together some tips for preventing and dealing with shoplifting.
While ecommerce heavyweights such as Amazon have made things a bit more challenging for physical stores, this doesn’t mean it's an uneven competition. Vend retail expert Francesca Nicasio explains how the right people, marketing strategies, and products in stores can help you compete against the
Any retailer who’s on Instagram wants results. If you’re marketing on Instagram, chances are you’re in it because you want increase customer engagement, followers, and ultimately, revenue. Vend retail expert Francesca Nicasio explains three common mistakes made by brands and how to counteract them.
Corporate social responsibility (CSR) is becoming an increasingly popular concept in the retail world. More and more merchants are realizing that giving back doesn’t just make the world a better place, it’s also good for business.
Humans are highly visual creatures, with eighty percent of the sensory information the brain receives coming from our eyes. This means if you want to gain and keep people’s attention, you need to show them something visually attractive and stimulating. Vend retail expert Francesca Nicasio
Consumers have some strange dispositions when it comes to pricing - for example, they're more inclined to buy something when its price ends in .99. Vend's retail expert, Francesca Nicasio, explores the secrets to pricing retail stock in a way that's irresistible to customers.
It's no easy feat opening a new store, and often the "build it and they will come" reasoning doesn't work. Vend's retail expert, Francesca Nicasio, explains how retailers who are branching out can help drive customer attention and foot traffic towards their new locations.
Vend's retail expert Francesca Nicasio says. She explains some effective ways retailers can beat the problem of shoplifting.
The media is often an industry feared by businesses, when in reality, having a relationship with it can have many benefits. Media coverage can generate buzz, raise awareness about yur brand, drive traffic and sales, as well as boost credibility. Vend's retail expert, Francesca Nicasio,