Global retail steps up during Covid-19 crisis
Stanley Street's group business director for the Shopper team, Fiona Kerr, is impressed with the way retailers around the world are responding to the challenge of Covid-19.
Don’t follow the flock
Gotta catch ‘em all. If you don’t know this phrase, then perhaps you’re dead – please check your pulse. Hotfoot general manager Fiona Kerr queries the wisdom of investing heavily in fads like Pokemon Go.
Amazon Go is here – why should you care?
Last week Amazon announced their big plans to open a revolutionary retail store format in Seattle in early 2017. Amazon Go won’t require shoppers to check out with their purchases, a concept the company are calling ‘Just Walk Out Shopping’. Developed with the vision of
Breaking down the use of buzzwords
Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful
Free leggings: Clever marketing tactic or sneaky practice?
Hotfoot general manager Fiona Kerr recently took a leave of absence from shopping, much to the surprise of others around her. But a brand marketing leggings on Facebook cut through the advertising clutter around her and made her break no-spending period. Was the marketing tactic
‘Tis the season for selling more – tops tips on how to deal with Christmas
Did you know there's only ten Fridays left until Christmas? In other words - if you're not prepared for it now, there's no hope. If you didn't nail it this year, general manager at Hotfoot Fiona Kerr shares some tips on how to prepare yourself
It’s all about the little things – surprise and delight
"The difference between good and great retailing is small. It’s that something special you offer to your customers that puts you ahead of the competition." Hotfoot general manager Fiona Kerr explains why retail is more than just a sales transaction, and gives some examples of
Customising convenience – oxymoron or genius?
Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.
More haste, less speed in retail marketing
Customers are busy people, and they're engaging with an enormous volume of digital information. Fiona Kerr, account director at Hotfoot, explains how retailers can earn their attention.
Why desserts will never die
Account Director at retail specialist agency Hotfoot, fiona Kerr, puts her body on the line to bring insights of tasty proportions into the world of dessert retail. Who's doing it best in New Zealand? It's a tough job, we know, but someone's got to do
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