HomeArticles Posted by Fiona Kerr

Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful

Account Director at retail specialist agency Hotfoot, fiona Kerr, puts her body on the line to bring insights of tasty proportions into the world of dessert retail. Who's doing it best in New Zealand? It's a tough job, we know, but someone's got to do