Last week Amazon announced their big plans to open a revolutionary retail store format in Seattle in early 2017. Amazon Go won’t require shoppers to check out with their purchases, a concept the company are calling ‘Just Walk Out Shopping’. Developed with the vision of
Omnichannel, hyper-local, micro-moments: What do all these words have in common? According to Hotfoot general manager Fiona Kerr, they're some of 2016's most overused buzzwords. She breaks down her top six marketing buzzwords for the year, and explains why some of them were actually useful
Hotfoot general manager Fiona Kerr recently took a leave of absence from shopping, much to the surprise of others around her. But a brand marketing leggings on Facebook cut through the advertising clutter around her and made her break no-spending period. Was the marketing tactic
Did you know there's only ten Fridays left until Christmas? In other words - if you're not prepared for it now, there's no hope. If you didn't nail it this year, general manager at Hotfoot Fiona Kerr shares some tips on how to prepare yourself
"The difference between good and great retailing is small. It’s that something special you offer to your customers that puts you ahead of the competition." Hotfoot general manager Fiona Kerr explains why retail is more than just a sales transaction, and gives some examples of
Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.
Account Director at retail specialist agency Hotfoot, fiona Kerr, puts her body on the line to bring insights of tasty proportions into the world of dessert retail. Who's doing it best in New Zealand? It's a tough job, we know, but someone's got to do