Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch 'Bags Not', a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment.
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past
Fly over the Wairau Plain in Marlborough and you’ll see the land below has been transformed over time into a grid of precisely grown grapevines. It’s a sight to behold in itself, but take a closer look and you’ll see that grid rise from the
With coffee prices making New Zealand's love for the drink an expensive one, Coffix has a solution with $2.50 beverages. Erin McKenzie talks to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.
With the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, Rick Kuluz of Boost Promotions is hoping to give the agency’s creativity a boost.
In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.
Convincing consumers to spend a little extra on what are standard grocery items—bacon, ham, fresh pork, sausages, eggs and chicken—is never easy, but this is exactly what Freedom Farms has managed to do over the last decade.
With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new-look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad
With so much diet related information available online, The New Zealand Food and Grocery Council hopes to make food literacy simple for New Zealanders as well as tackle obesity with a new consumer-facing website.
The latest issue of Mindfood Style hit the shelves this week, featuring 240 glossy pages of luxury fashion-themed editorial and advertorial. StopPress spoke with editor in chief Michael McHugh about the market for international luxury retail in New Zealand, and retail advertising in print.