Spielwarenmesse: The spirit of playing
The annual Spielwarenmesse in Nuremberg is regarded as the most important event for the toy industry. It's held at the beginning of February each year. Doris Evans explains why you should pay attention.
Appealing to the constant customer
Online retail spending in New Zealand is exceeding NZ$3 billion, according to BNZ, and “digital addiction” is a growing trend. Eight out of 10 consumers globally use a computer, smartphone, tablet or in-store technology when shopping. This is called “omnishopping”.