Bridget Lamont departs Countdown
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
Farmers wants to have New Zealand’s favourite Christmas ad
Farmers' new Christmas ad explores the dynamic between a noisy family and their seemingly grumpy neighbour.
A photographer, illustrator and architect wield their influence for Microsoft’s Surface Studio
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
Giapo Grazioli: The imagination machine
A theatrical Italian who sells overpriced ice cream from one store in central Auckland may not seem like the most obvious choice for an innovator. But ask educated folk in the New Zealand food scene who stands out as the most innovative, and Giapo Grazioli’s
Why 20 percent of media touchpoints deliver 80 percent of the impact
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the
Remaining loyal: What Air New Zealand’s exit means for Fly Buys
When Air New Zealand announced it would pull out of Fly Buys, questions were raised about what it meant for both the nation's largest loyalty programme but also for the wider loyalty industry. But, as Damien Venuto finds, it might not be so bad.
The Warehouse’s advertising déjà vu: Social experiment by bank is very familiar
Last week, the Co-operative Bank released a short, hidden-camera styled clip via Socialites designed to showcase Kiwi generosity. The clip showed an elderly man being short of change in a New World supermarket and customers around him stepping in to help him make up the
Hallenstein Brothers continues to go global, not local
The streets of Cuba, the vistas of Rio De Janeiro and the desolate Salt Flats of Utah are just some of the breath-taking landscapes Hallenstein Brothers has featured in its advertising. Now, its latest campaign takes the viewer on a short trip through Morocco and
Z Energy redefines its purpose in the market
Around four years after revamping its brand, Z Energy has released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z
Retailers again dominate the top ten advertisers for 2015
Nielsen has released its figures for the top ten advertisers in the calendar year for 2015, and it's again a lineup of the usual suspects, with the nation's major retailers taking seven of the positions on the list.
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