Pepa is a boutique stationery brand which has recently started operating from a historical building site in Christchurch. Owner Ami Muir talks about the aesthetic style behind her stationery range and how the historical building helps communicate her brand.
The Trade Me marketplace is easily New Zealand’s largest online retailer. Courtney Devereux talks to chief executive Jon Macdonald about the strong community that has made its mark on New Zealand, and how a deep understanding of Kiwis helps the business strong against international competition.
The retail industry is a fast-paced, uncertain minefield, where retailers must keep up with the latest trends and expectations to survive in the market. This year saw many trends come in and out, but what can retailers expect to face from 2018?
After the successful selling of Waist Trainer and Luxe Fitness, business mentor Iyia Liu talks about her newest store Bambi Boutique, the trials and tribulations of starting four businesses and how influencer marketing benefits her.
As consumer attention shifts, designers are required to evolve with customers while also staying true to their brand. Courtney Devereux talks to Henry Tadros, head of international sales for Ercol furniture, about how mixing classic with contemporary is the key to growing and keeping up