What does the fall of BHS mean to us here in New Zealand?
Over in the UK, high street retailer British Home Stores (BHS) is in trouble. Ben Goodale, managing director of ad agency justONE, examines what this means for Kiwi retailers.
A storm in a coffee cup
When the conversation turns to loyalty programmes, sooner or later, Starbucks comes up. However, recent changes to the coffee giant's loyalty programme may have undermined its popularity. Ben Goodale, managing director of ad agency justONE, looks into the issue.
Brick is the new black
When Ben Goodale, managing director of justONE and .99, attended Retail NZ's Top Shop awards, he found abundant evidence that physical stores are here to stay.
Handling curveballs in retail marketing
Ben Goodale is managing director of ad agency justONE and retail strategy, creative and production shop .99. He has some advice on what to do when retail marketing gets tricky.
Will traditional retailers be dethroned in the brave new digital world?
Ben Goodale is managing director of creative retail agency .99 and leading 1-1 agency, justONE. He discusses the impact of the digital revolution on traditional retailers.
How to advertise a retail campaign
Ben Goodale is managing director of ad agency justONE and retail strategy, creative and production shop .99. Here, he shares his thoughts on the fundamentals of retail advertising.