What does the fall of BHS mean to us here in New Zealand?
Over in the UK, high street retailer British Home Stores (BHS) is in trouble. Ben Goodale, managing director of ad agency justONE, examines what this means for Kiwi retailers.
Over in the UK, high street retailer British Home Stores (BHS) is in trouble. Ben Goodale, managing director of ad agency justONE, examines what this means for Kiwi retailers.
When the conversation turns to loyalty programmes, sooner or later, Starbucks comes up. However, recent changes to the coffee giant's loyalty programme may have undermined its popularity. Ben Goodale, managing director of ad agency justONE, looks into the issue.
When Ben Goodale, managing director of justONE and .99, attended Retail NZ's Top Shop awards, he found abundant evidence that physical stores are here to stay.
Ben Goodale is managing director of ad agency justONE and retail strategy, creative and production shop .99. He has some advice on what to do when retail marketing gets tricky.
Ben Goodale is managing director of creative retail agency .99 and leading 1-1 agency, justONE. He discusses the impact of the digital revolution on traditional retailers.
Ben Goodale is managing director of ad agency justONE and retail strategy, creative and production shop .99. Here, he shares his thoughts on the fundamentals of retail advertising.