The Realness’s Damaris Coulter on the real side of Kiwi hospitality
Damaris Coulter sat down with Idealog publisher Ben Fahy for an in-depth discussion about her hospo app, The Realness.
Flying high: Allbirds’ Tim Brown on the launch of its new sustainable jandals
First there were shoes made of merino in 2016. Then came shoes made of trees earlier this year. Now Allbirds has launched its latest comfortable, sustainable foot-based innovation: customisable jandals made from sugar cane. Co-founder Tim Brown tells Ben Fahy how the Sugar Zeffer range
Introducing the Idealog + Blunt + Generator Umbrella Experiment
Idealog is one of the few media brands dedicated to celebrating the best of New Zealand’s design industry. And Blunt is a New Zealand company with a long history of using its design skills to create more beautiful, more functional umbrellas. So, as part of
1Above’s Stephen Smith on figuring out a niche in retail, rebranding and expansion
To mark the arrival of the Vodafone xone business accelerator, Idealog is interviewing heaps of established New Zealand innovators, as well as the founders of the 10 startups selected by Vodafone to receive mentorship, funding and the potential benefits of working with a global network.
I Love Ugly’s ad controversy: how brands cash in on scandals
Kiwi menswear brand I Love Ugly launched its new men's jewellery range yesterday with a lookbook that many social media users accused of objectifying women. And it's the latest brand to feel the ire of the angry mob—and, potentially, the perverse benefits of being slammed
Crying over copied milk: Lewis Road versus Puhoi Valley
Lewis Road Creamery's Peter Cullinane says the premium dairy brand he founded in 2011 has re-energised the white milk sector and now has over 50 percent of the organic milk market in New Zealand. Now Goodman Fielder has taken the cow by the teats and
Uber launches Giapo ice cream delivery stunt across the land
Uber has proven it can deliver more than just humans by teaming up with famed ice cream chef Giapo to deliver his ice creams across the country.
NZ Post calls on Game Of Throne’s Charles Dance to reassert itself as a modern brand
NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That's resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so