What’s in store for retailers this Christmas?
Christmas has always been the busiest time of year for retail. So to help you get prepared TRA have made some predictions for the 2018 Christmas period based on historical Paymark transaction data from over 140,000 Eftpos terminals around New Zealand.
Kiwi retailers take on the giants
New Zealand retailers are up against some big players, but there's hope for the little guys yet.
The customer experience hierarchy
To get a world-class customer experience, brands need to pass through three levels. Antony Ede, partner and head of data analytics at consumer demand agency TRA, explains.
Why you need direct marketing
Personalisation is huge in retail at the moment (think me-tailing) and this is reflected in the increasing popularity of direct marketing. Antony Ede, partner and head of data analytics at consumer demand agency TRA, explains how retailers can make it work for them.
The future of promotions
Promotions have a huge role to play in retail and are significant drivers of behaviour for consumers. Antony Ede, head of data analytics at consumer demand agency TRA, shares some tips on how retailers can best manage their promotions.
Loyalty – why you’re doing it wrong
Loyalty schemes are an ever-present aspect of retail in New Zealand. Antony Ede, who is head of data analytics at consumer demand agency TRA, explains why many Kiwi retailers are getting their loyalty schemes wrong.
Are retailers falling behind on personalisation?
Antony Ede, head of analytics at consumer demand agency TRA, examines the emerging trend of personalisation and how managing product information on websites is essential to success.
Retailers are in an enviable position
Antony Ede, head of analytics at consumer demand agency TRA, discusses how retailers have the upper hand in extracting data about customer behaviour and identity.