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HomeNEWSGourmate Pet Treat Co becomes NZ’s first B Corp pet business

Gourmate Pet Treat Co becomes NZ’s first B Corp pet business

New Zealand-founded pet business, Gourmate Pet Treat Co has become the country’s first ever pet business to receive the B Corp Certified accreditation.

The B Corp Certification is a non-profit organisation that awards accreditation to businesses that meet high standards of “verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials”.

Gourmate Pet Treat Co was awarded the accreditation for their responsible and ethical business after a process that investigated the business’ social and environmental impact, accountability, and transparency.

The pet food business was founded by Laura Wilkinson and Steph Mearns in 2020, and set out to “create the best god treats humanly possible”.

This was done by Wilkinson and Mearns looking into human food practices and preferences that were different to the traditional pet food operations, while using the best natural proteins from New Zealand.

Read more: Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company.

“As pet parents ourselves we want to feed our pets the kind of food we like to eat – natural, healthy and honest. Our treats are made from restaurant-grade meat and seafood that looks, smells and tastes like real food – because it is,” says Wilkinson.

For companies to receive a B Corp Certification, a business must score at least 80 points out of 200 across a range of categories that identify high social and environmental performance.

Laura Wilkinson and Steph Mearns.

A median score for companies is a 51, however Gourmate Pet Treat Co.’s score is 88.9.

“Gourmate has always been a values-driven business, and B Corp Certification shows that we really are walking the talk. And we know that the dogs of Aotearoa love a walk,” says Mearns.

With Gourmate Pet Treat Co, they donate an annual profit of five percent to local animal welfare charities while Wilkinson and Mearns are advocates for better standards within New Zealand’s companion animal industry.

But being a B Corp Certified business, Mearns and Wilkinson have expressed their will to continue to improve their impact business model, with the wide-ranging criteria of B Corp as a blueprint.

As well as being available across New Zealand, Gourmate Pet Treat Co has expanded across the globe with products now available in boutique pet stores in North America, Singapore and Hong Kong.

Other B Corp companies in New Zealand include period care brand AWWA, cleaning product company Wild Clean, Pic’s Peanut Butter, Kowtow Clothing Ltd, Stuff Limited New Zealand and Emma Lewisham.

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Bernadette is a content writer across SCG Business titles, The Register and Idealog. To get in touch with her, email bernadette.basagre@scg.net.nz