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HomeNEWSFoodstuffs opens $17 million New World in Wairoa

Foodstuffs opens $17 million New World in Wairoa

Foodstuffs have announced that a $17 million New World supermarket will open in Wairoa next week.

The supermarket will be the largest retail investment in the town, with the New World being double the size of the existing store, and will introduce the community to their latest store designs and technology.

“Wairoa is a community that has historically struggled to attract investment. This new store’s design is the latest for New World new builds and has a wider product range, in particular an expanded fresh product section to give customers a better range of fresh fruit and vegetables,” says Chris Quin, Foodstuffs North Island CEO.

“It’s a real demonstration of our investment in innovation and commitment to back our North Island communities to grow and thrive.”

New World Wairoa will replace the existing supermarket in the community with new features.

“Each store is designed, configured and stocked based on its local community and their unique needs,” says Quin.

Read more: Government announces a supermarket referee.

He adds that though the “brand experience” needs to remain consistent across all New World franchises, each town has different needs and customer shopping habits that the local owner needs to cater to.

“Our stores are individually owned and operated – so while projects like this have significant investment from the Foodstuffs North Island co-operative to purchase the land and construct the building, the local owner operator has invested $7.7 million themselves into the store fit out of New World Wairoa,” says Quin.

“As an NZ co-operative it’s important our investment in store transformations and new stores isn’t just for customers in the main stores. We continually look across all our communities and invest so that our customers in regional towns like Wairoa get the same, or better experience as our customers in Auckland or Wellington,” he adds.

New World Wairoa is the second store to open for Foodstuffs North Island co-operative recently, after Four Square in Auckland’s St Heliers.

“The investment in New World Wairoa will deliver customers a local shopping experience with a range of products on offer that’s right up there with the best city stores in New Zealand and overseas,” he says.

Foodstuffs North Island is also working on redeveloping the country’s oldest grocery stores including Four Square Martinborough and New World stores in Flaxmere and Taumarunui.

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