HomeNEWSNew Zealand’s first custom signet ring store opens

New Zealand’s first custom signet ring store opens

Looking for a ring, unique and the only one in the world? You’re in luck, as New Zealand welcomes its first ever boutique store of custom-made rings.

Custom Signet Rings by Benjamin Black has opened in Auckland central to meet the growing demand for personalised signet rings. They have replaced their sister brand, Black Matter Jewellery.

Co-owner Benjamin Black says the unique opening of the boutique comes at a time when the market has grown in New Zealand since the Covid-19 pandemic.

Black also co-owns the award-winning jewellery brand Benjamin Black Goldsmiths, with his partner Amy Cunningham, and handcrafts each piece in Nelson.

“Signet rings have been around for centuries, and have made a tremendous comeback in recent years. We initially developed an e-commerce website so people could order custom signet rings online, which has been incredibly popular,” he says.

Read more: How 3D printing is disrupting the jewellery industry.

The store offers a range of products that include coat of arms, family crests, monograms, logo engravings and one-of-a-kind engraving.

Custom Signet Rings by Benjamin Black is now open in Ponsonby

“A signet ring is an heirloom piece, designed to stand the test of time. We handcraft every ring from our workshop in Nelson in solid previous metals – sterling silver, gold or platinum – ensuring they are made to the highest quality, so they can be worn and loved for generations,” he says.

Black adds that over the pandemic during lockdowns and “subsequent strain on the economy”, his business revenue from signet ring sales increased from 15 percent to 30 percent.

Custom Signet Rings by Benjamin Black is located at 182 Ponsonby Rd, in the old fire station. And Black says that opening up in Auckland only “made sense” considering most of their customers are based in the city.

“It’s the only physical store in the country specifically dedicated to providing custom made signet rings,” he adds.

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