The athletic apparel company offering items fit for yoga, running, training, and more opened in the destination mall on Tuesday.
Lululemon athletica inc. in Newmarket is now their fourth store in Auckland, with other locations in Ponsonby, Takapuna and Commercial Bay. This is now their eighth in the country.
“We are thrilled to be expanding our presence in the Auckland community,” says Trevor Hollard, Area Director for Lululemon Australia and New Zealand.
This will be the first Lululemon store in the country in a shopping centre, which is part of the company’s strategy to expand and optimise their retail footprint across the region in the height of their growing popularity with Kiwis.
Lululemon’s retail strategy is ‘market expansion’, in which the company is committed to securing a strong footprint in flagship locations.
Following Newmarket, Lululemon is scheduled to roll out three additional stores, relocations or store optimisations on existing locations in New Zealand this year to deliver on their retail strategy.
“This new store [Newmarket], along with the additional projects we will deliver this year, will allow us to introduce our brand to new guests while meeting more of our existing guests in new, refreshed spaces,” adds Holland.
Customers will be able to find the new store on Level 1 at Westfield Newmarket.