International fashion industry network Common Objective has announced the CO10 Awards, recognising just ten businesses across the globe who demonstrate excellence in sustainable fashion business. This year, New Zealand business Untouched World has been named among the world’s best.
With some 50,000 members of Common Objective, the competition takes place on an immense playing field. Organisations must be in the fashion industry, but can be of any size, and in any location.
Designed to celebrate and promote fashion businesses at the top of their sustainability game, worldwide, any member of Common Objective may enter. In 2022, 32 businesses were shortlisted.
Untouched World’s position in the top ten puts it alongside celebrated, international brands, including Eileen Fisher and Komodo, having beaten out shortlisted industry stalwarts like Ted Baker and Gucci’s parent company, Kering.
The competition is judged first by an internal Awards team, then the shortlist is reviewed by an external judging panel, comprised of some of fashion’s biggest names: British GQ Editor Dylan Jones, British Fashion Council Chief Executive Caroline Rush and Vivienne Westwood’s Head of Couture, Brigitte Stepputtis are among the industry leaders who deliberated the top ten.
Untouched World founder and CEO Peri Drysdale says it’s a humbling moment, but she’s most proud of the way the industry itself is changing:
“Having a positive impact on our planet is at the heart of Untouched World, it always has been. When we look at the other winners, and finalists, we can see that sustainability in the fashion industry is finally shifting from tactics to table stakes, which is fantastic news for both people and the planet.”
Described by judges as ‘a pioneer in best practice’, it was Untouched World’s intrinsic commitment to sustainability that shone through. Founded on a belief in natural fibres and fabrics that are easy on the earth, and a business model that leaves nothing behind, Untouched World has been a leader in sustainable fashion practice since 1998.
Untouched World is the first fashion company in the world to be recognised by the United Nations for sustainability. A certified B Corp, the company is committed to the creation and use of innovative sustainable fabrics and fibres, as well as creating excellent working conditions for the people behind their products.