British athleisure retail giant JD Sports has plans to open multiple stores throughout New Zealand over the next two years.
The expansion will see the creation of 400 – 700 retail jobs in the market as well as increasing consumer choice in sports fashion around the country.
The announcement follows the opening of the company’s first New Zealand store at Auckland’s Sylvia Park earlier this month.
Hilton Seskin, JD Sports ANZ CEO, says there is room to establish a significant footprint in NZ as the brand tends to grow the size of the market when it launches in a new country.
He says they are currently investigating a number of retail locations for their new stores up to 800sqm in metro areas nationwide.
“The opening of our first New Zealand store has produced some of the strongest sales numbers of any JD Sports store opening globally – including key flagship doors.
“In addition, our dedicated New Zealand website has driven a huge consumer response since it was launched in June – and continues to exceed our initial forecasts.
“Our estimates suggest there is considerable room in the New Zealand market for JD.
“We have already identified the location of our second NZ store which will open in the new year.
“From there we will look to open another eight stores relatively quickly,” he says.
Seskin says staff at their NZ stores are set to have access to a comprehensive retail training programme.
“We see the retail industry as offering long term career potential and as part of their development we will give our team members access to the JD Academy, a sophisticated training programme that is designed to support the progression of future managers throughout the organisation,” he says.