Animates’ staff have a sense of unity, passion, humility and commitment. So, it’s no surprise that CEO Rod Gibson and the crew experience excellent customer loyalty with “pet parents”.
“We focus on customer rather than channel. The more sophisticated and the more integrated our ecommerce channel, the more our customers are picking and choosing how they want to engage with us day-to-day,” says Gibson.
In this episode, Gibson discusses:
- Teams with diverse skillsets and a passion for pets.
- Pet-care across retail and clinical services.
- Strong community relationships with adoption groups.
- A business model with CX and omnichannel focuses.
Every fortnight the team at Retail NZ bring us a new episode of How-To Retail. A series packed with premium business acumen and real life advice so that you too can learn about how retailers succeed.