On this episode of Kiwis in Business we are joined by two ladies making waves in the beauty and personal care industry – PR expert Jade Hart, co-founder of Everblue and global marketing expert Renee Lee – COO of Everblue.
Jade came up with the idea for Everblue to address an all too familiar problem; natural hair and body products were expensive, hard to find and usually didn’t perform as well as their chemically packed alternatives.
On a personal level Jade was driven to find products that were natural, to support her on her fertility journey.
The result was haircare and body wash products that are made from clean, non-toxic ingredients without compromising on quality or performance – something supermarkets have been quick to snap up.
These talented ladies are here today to talk about their business journey, and the marketing strategy behind creating their successful brand which is fast on its way to becoming a household name.