After nine years of dominating the online women’s activewear and fashion market, STYLERUNNER, the number one destination for women’s active lifestyles, will open its first New Zealand store next month.
Located in Auckland’s Westfield Newmarket complex, the STYLERUNNER Flagship concept will span 300 square metres, feature 36 metres of store window frontage, two dedicated footwear sections, premium selfie-worthy changing rooms and house more than 60 brands from around the globe. Leaving no stone unturned for the female sports-luxe aficionados among us.
Currently planned to open early November pending Lockdown requirements, General Manager Ryan Edelmuth plans to hit the ground running, promising the opening of several more stores throughout New Zealand in the coming year.
“We have seen the demand from our New Zealand audience for years online and look forward to bringing them our unique Stylerunner instore experience at Westfield Newmarket.
“This was the perfect location for our entry into the market, and we were fortunate to secure a flagship site that will allow us to really showcase what the brand is all about.”
In-store, shoppers can expect to browse dozens of the retailer’s sports brands like Nike, PE Nation, Adidas, Reebok, New Balance, The Upside, Veja and namesake STYLERUNNER THE LABEL line, alongside discovering a slew of international imports and emerging labels such as Joah Brown, Exie, Bala and more, while endless aisle will be assisted digitally, to browse thousands of additional products.
Partnering with award-winning Melbourne creative studio, Noise Noise Noise, the ambitious retail space was designed to break free of the norm; utilising the power of colour and form to boost moods and incite positivity, while digital screens incorporating serene scenes of nature and gentle movement invoke pleasure, joy, and carefree abandon.
With a focus on an elevated and differentiated experience in the women’s sportswear space, the team have developed a signature store scent, and service in their styling suites is available at the flick of a switch, as is complimentary hydration [water], with internal switches corresponding to illuminated signage outside the styling suites.
Customers leaving with a purchase will have their goods lovingly wrapped in logo tissue paper and packed into (recyclable) cardboard shopping totes reminiscent of a trip to a luxury store.