Kiwi Buy Now Pay Later (BNPL) provider Laybuy has announced it has signed a multi-year sponsorship deal with New Zealand Super Rugby Pacific teams the Blues, Chiefs, Crusaders and Highlanders that will make it easier for families and fans across the country to support their favourite team.
Laybuy Managing Director Gary Rohloff says the agreement, which sees Laybuy become both an official partner and exclusive BNPL provider for each team, will enable fans to soon spread the cost of tickets and merchandise over six interest-free weeks when paying with Laybuy.
“As a New Zealand company, we’re excited to support our national game, which we believe brings together and celebrates values that are central to Laybuy and our partners,” says Rohloff.
“But we also know that being a loyal fan can sometimes be expensive, which is why we wanted to work with these teams and make it as easy as possible for all Kiwi families to get down to a game and show their support.
“Through our partnership, fans will be able to buy next season’s memberships, match tickets and merchandise using Laybuy, allowing them to stagger the cost with six equal weekly payments.
Blues Chief Executive Andrew Hore says that it’s great to be partnering with Laybuy, a New Zealand founded company that has revolutionised the way we purchase and trailblazed their way in the consumer market.
“We look forward to growing the brand further, both locally and internationally, and making Blues matches more accessible for all our loyal members and fans,” says Hore.
“We are also keen to build on the success that Laybuy has had with other major sporting codes such as Manchester United and bring that knowledge and success to the Blues.”
Highlanders Chief Executive Roger Clark is delighted to welcome Laybuy to their family of business partners.
“They are a Kiwi success story that began as a family business and now have a significant footprint in both New Zealand and Australia. They will be an excellent partner for our club and many supporters on both sides of the Tasman,” says Clark.
The sponsorship agreement will run through to 2024 and Laybuy will be helping to provide hassle free ticketing payments on all platforms they work with.
“We will be working with individual ticketing providers across the country to give Kiwis greater access to their favourite code,” says Rohloff.
“It is a great time to be joining Super Rugby as it expands into the Pacific with Fijian Drua and Moana Pasifika joining the competition next year.”